Update To The CFP Board Website LetsMakeAPlan.org

Update To The CFP Board Website LetsMakeAPlan.org

In mid-December, the CFP Board redesigned their consumer facing website, LetsMakeAPlan.org, to include updated content and a modernized interface with a mobile friendly design to improve user experience, educate consumers on financial planning concepts, and provide resources to find and evaluate CFP professionals. The CFP Board partnered with Heart + Mind Strategies LLC to conduct an intensive consumer research study from June-September 2020 to inform the redesign of the website. From their findings, the Board concluded that “consumers preferred that LMAP provide content that enables them to gain a better understanding about financial planning, information on how to evaluate the best way forward with a financial professional, and guidance in searching for a CFP professional that fits their circumstances. From this research, the Board”.

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